UK Citizens passport renewal service
These days renewing your British passport has been made incredibly easy and well guided thanks to an initiative of the UK government to overhaul the digital experiences. Her Majesties Passport Office (HMPO) has done an excellent job of making this process simple and provides one of the very best e-commerce experiences out there today.
Renewing your passport is now incredibly easy and intuitive. The team at HMPO have clearly given this a lot of thought and succeeded in creating something that unexpectedly delights. It feels great to feel well guided and also in control of the whole process from first deciding you need to renew through to getting your lovely new passport along with the return of your old one (with a clipped corner) so you can still reminisce over those exotic stamps from border crossings.
In the digital age and especially the world of e-commerce it is customer experience which is key. HMPO have proven without a doubt that a logical and connected experience is a winner. Some say its speed and as little interaction as possible. Although we as inquisitive creatures like to know what is happening behind the scenes. This experience is done really well and has a sensible customer journey which makes you feel connected throughout.
Customer Journey
From start to finish this is a very well thought out process that is done really well. Common questions have been considered and along each step of the way there are helpful and clear prompts.
Plain English
The explanations are clear and explain what to expect in a way so that you understand what’s happening in the renewal process and can make the right choices.
Sending your passport
This is so easy. Simply pop the passport in an envelope and write the unique address you have been given and then post it off.
Connected experience
What really separates this as an experience in the clear communication along the way. You get regular email and SMS updates and can check on the progress at any time.
Links
August 25, 2023
